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IKEA catalogue cover for 2011 leaked

August 27, 2009

IKEAIngvar, get a grip, FFS! When i read that IKEA is going to replace it’s iconic typography for Verdana, i dismissed it as a joke. Especially that the change was on the grounds of it being hard to produce the fonts used in Asia. IKEA, you really have no idea what you are messing with. A low-key graphic profile such as yours is a fragile and beautiful thing. You should treat it with respect, because it carries your brand. Here is a tip for you: If it ain’t broke, don’t fix it.

And Ingvar, if you’re really that strapped for cash that you can’t buy some fonts, I’ll start a fund for you. Verdana. Really.

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2 Comments leave one →
  1. Erik permalink
    December 19, 2009 3:33 pm

    Very strange. To think IKEA management thought it was important to go to a generic font I believe is irresponsible to the brand. What committee approved this? Really.

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